The photos are the first thing any of us look at when we pick up a magazine or visit a website. That’s why, at work, I find that commissioning quality photographers to be money well spent. So I was delighted to be able to catch the final day of Martin Parr’s photographic exhibition in Paris on my recent trip.
His collection, entitled simply Paris, was on display at the Maison Européenne de la Photographie. The British photographer is renowned for his ability to document the lives of ordinary people.
He had been invited to capture images of daily life in the capital – from agricultural shows to tourist visits, from the Champs-Élysées to the Paris Plage.
You could feel the twinkle in his eye as you looked at the works on display – such as the photo of the hotel La Goutte d’Or (pictured).
Photography is important to me. My very first job was with a photo library and the habits that were born out of that role have stayed with me since. One of them is to look to see who shot any photo in any magazine I pick up.
In subsequent jobs, I like to think that I have transformed perceptions of my employers through photography. People tell me I have succeeded.
I believe that the right image can bring marketing and communications material to life. And, as Martin Parr shows, life is at the heart of what matters.